ICT

iflix to Use Digital Platform to Market Local Content in Ghana

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iflix, the world’s leading subscription video on demand (SVoD) service for emerging markets, has introduced onto the Ghanaian market a new platform to help promote local content.

The platform serves as a digital hosting and distribution channel for Western and Asian dramas obtained through partnerships with over 150 studios and content distributors globally, including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC, Sony Pictures and Discovery.

Country Manager of iflix Ghana, Abner Briandt, speaking at the launch of the application in Accra said; “From today, consumers could sign up for a one-month free trial through iflix’s platform, or by downloading the app to their phone or tablet from the Google Play Store or Apple App Store.”

“It will give them unlimited access to thousands of the world’s best television shows, movies and more,” he said.

He said their presence in Ghana and on the continent demonstrates iflix’s confidence in Africa, adding that, Africa was without question one of the world’s most dynamic regions with an astronomical growth in population driven by a strong youth ratio.

Given that in 2020, Africa will have 720 million smartphone users, Mr Briandt said iflix Ghana was taking steps to meet the entertainment needs of those growingly connected viewers.

“There is something overwhelmingly exciting about operating in an emerging market such as Ghana, where innovation can leapfrog decades of development,” he added.

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