In a bid to target one of Africa’s largest economies, JCDecaux, a French outdoor advertising company revealed plans to install solar-powered bus shelters and automatic public toilets, as well as provide real-time traffic information in Lagos.
JCDecaux, in partnership with private Lagos-based investment and advisory firm Grace Lake, is targeting a highly fragmented outdoor advertising market estimated to be worth $130 million.
A statement released by JCDecaux CEO, Jean-Charles Decaux said “we are delighted to be entering the Nigerian market and particularly Lagos, a thriving city in many respects”.
Decaux added that “we have developed a unique service to bring Lagos the best of our expertise in street furniture and an unprecedented traffic information system, a first for Africa and for JCDecaux”.
Lagos, which is Nigeria’s most populous city is known for its gridlock. JCDecaux says the service aims to provide real-time traffic information to commuters at strategic points across the city.