A leading international events company, dmg events, plans to continue its expansion in Africa. The company intends to strengthen its commitment to Egypt’s exhibition market. As such, dmg has established a local entity in Egypt to facilitate continued expansion into this key market for the Middle East and Africa.
Expanding their regionally prominent ‘Big 5’ brand, dmg events successfully launched The Big 5 Construct Egypt in September 2018, an event that aims to develop the country’s construction industry. The move will be joined by two more confirmed events for 2019; Ports Evolution catering for the booming Ports and Logistics market and The Food & Hospitality Show Egypt from the 24th to the 26th of June 2019.
These events respond to opportunities emerging from a resurgent Egyptian economy. The country’s construction sector has more than 1,400 active projects with a combined estimated value of $348.2 billion.
Many of these are essential to the hospitality sector, where Egypt led all African countries in hotel construction last year, thanks to the 53 new hotel projects it has underway. In the food sector, total retail food sales stood at $70 billion in 2015, a figure forecast to rise to $98 billion by 2020.
“With the largest population in the Arabic speaking world- 97 million people – and an economy widely forecast to be the third fastest-growing in the world over the coming decade, Egypt is an important source of growth for our business,” said Matt Denton, President of dmg events.
“Establishing a permanent presence allows us to better serve our event participants. It also enables us to become experts in the local market and foster stronger partnerships with government entities and industry bodies. We have great plans for Egypt, both in the domestic market and as a regional hub, watch this space for more announcements soon,” he added.
The permanent base in Egypt will also support the growth of the firm’s established Egyptian brands, including the energy event, EGYPS, held under the patronage of Abdel Fattah El Sisi, President of the Arab Republic of Egypt, which will see its third edition in 2019 and the Egyptian Coatings Show, which has been running since 1997.
The new Egypt office joins dmg events established offices in the United Arab Emirates (HQ), Saudi Arabia, South Africa, the United Kingdom, Canada and Singapore.