East Africa Breweries (EABL), the region’s largest beer brewer, will establish a Sh15 billion ($145 million) ‘state of the art’ brewery in Kisumu, Kenya. The new plant is expected to create 110,000 jobs.
“I am pleased today to announce that Kisumu is next in line to receive record-breaking new investment that will change the lives of our farmers and our young people,” Kenya’s President Uhuru Kenyatta revealed after a meeting with global spirit maker Diageo. “This investment – valued at Sh15 billion – will result in a modern, state-of-the-art brewery will see at least 110,000 Kenyans derive a source of livelihood.”
He met with Diageo’s Global chief executive Ivan Menezes at the Kenyan State House in Nairobi, Business Daily Africa reported.
“We are delighted to be here today to take on this major project that will positively transform livelihoods,” said Mr Menezes.
Beyond jobs, the new plant is expected to raise demand for locally farmed sorghum, empowering in the process several rural farmers who had little demand for their produce.
The brewery is expected to double the demand for sorghum to 40,000 tonnes, from the 20,000 currently demanded.
East African Breweries Limited, which is commonly referred to as EABL, is a Kenya-based holding company that manufactures branded beer, spirits, and non-alcoholic beverages