Getty Images, a world leader in visual communications, and APO Group, a leading media relations consultancy, have announced a partnership to promote integrated text, photo and video solutions to organizations operating across Africa and the Middle East.
The two companies signed the agreement this week at an official signing ceremony at the Getty Images headquarters in London.
Serving nearly one million customers in almost every country in the world, Getty Images is the most trusted and esteemed source of visual content in the world, servicing the media, corporate and advertising sectors. Its digital asset management and distribution services optimize efficiency and content syndication for hundreds of partners globally.
Since its formation in 2007, APO Group has quickly become the most influential and reputable media relations consulting firm in Africa and the Middle East through its pioneering press release distribution and innovative monitoring solutions.
The strategic partnership will combine Getty Images’ unique capabilities, in tandem with APO Group’s world-class media relations to help organizations connect their compelling stories with new audiences.
Getty Images will provide APO Group customers with its full suite of image production, distribution and digital asset management solutions, while APO Group’s range of media relations services, dedicated to Africa and the Middle East, will be available to Getty Images customers.
Africa, in particular, represents a significant growth opportunity for customers of both organizations. With its population set to double by 2050, it will be home to 40% of all humanity by the year 2100. By working together in the region, Getty Images and APO Group can help raise the profile of Africa on an international scale.
In recent years, APO Group has established itself as the media relations consultancy of choice for multinationals requiring local support in Africa and the Middle East, and for African organizations looking to expand internationally.
With over 300 diverse clients such as Facebook, Uber and Hilton, APO Group has doubled its turnover in the last two years and is the undisputed market leader for media relations in Africa and the Middle East.
In 2018 the two companies worked together to increase the international exposure of the Rugby Africa Gold Cup competition – a qualifier for the 2019 Rugby World Cup.
“In APO Group we are confident we have a great partner to develop our presence in Africa and the Middle East,” said Lee Martin, Senior Vice President, Global Strategic Development at Getty Images.
“This partnership further demonstrates our commitment to working with best-in-class organizations all over the world to provide innovative and integrated communication and media relations solutions to our corporate customers,” commented Lionel Reina, CEO of APO Group.
The strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York’s Time Square.
The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.