Regional investors are gearing up for the fifth edition of an event dubbed the West African Business Development Forum in Ouagadougou, Burkina Faso.
The event, slated to run from February 21st to February 23rd, 2018 has already attracted Tunisian business executives, who took part in an information day held at the headquarters of the Chamber of Commerce and Industry (CCIS) in the Tunisian city of Sfax this week.
The meeting was part of Tunisia’s preparation for the Forum, which is also known as ‘Africallia’.
Africallia has in the past, brought together 378 companies with 449 participants from 22 countries on 4 continents. The event is organized in the form of 30 minutes face-to-face meetings, in a specially designed space.
More than 5,000 business-to-business (B2B) meetings have been achieved and 450 informal meetings identified with participants from Africa, America, Asia and Europe.
Tunisia’s information day was the first of the three events organised by the Chamber of Commerce in the cities of Sfax, Sousse and Tunis on January 9th, 10th and 11th, respectively.
CCIS Director-General Ikram Makni said the purpose of the event was to discuss opportunities offered for partnership and business across the region, in regard to the Development Forum.
She urged Tunisian small- and medium-sized enterprises to make the most of partnership opportunities that may be offered during the Forum.
The event is set to attract stakeholders and representatives from the European Union and the Economic Commission for Africa, as well as enterprises and experts from across the globe.
The Netherlands-African Business Council (NABC), a European development-based organisation has already unveiled plans to send a trade mission to Burkina Faso for the Forum.
Africallia is a regional forum with a special focus on the Economic Community Of West African States (ECOWAS). The annual affair allows West African businesses to interact and build on their existing multilateral ties. Africallia has been touted as an ideal platform for foreign companies to explore West Africa’s lucrative common market.
ECOWAS countries – which include, Benin, Burkina Faso, Cap-Verde, Côte d’Ivoire, The Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone and Togo – have a combined GDP of $716.7 billion.