Premium Vintage Brandy Introduced in the Kenyan Market

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Kenya’s leading producer of wines and spirits, Wine Agencies Limited (KWAL) has introduced Van Ryn Distillery’s 10-year old matured Viceroy brandy in the country, the first market in the world for the internationally-acclaimed limited edition vintage brandy reserve.

Van Ryn is a Cape Town based Distillery which began in 1845. It has been applauded as a leading distiller, winning various international and regional over the years. It introduced Viceroy Brandy in Kenya through KWAL.

Christine Ethangatta, KWAL Marketing Manager said, “To most Kenyan brandy drinkers, Viceroy is a well-known household name. It therefore made perfect sense to be the first market to launch the 10 year old brand. We are thrilled with this development; like all good things, it has taken time, patience and skill to make something of which we are very proud”.

Viceroy 10 is a unique premium smooth brandy that has been double distilled and matured in French oak barrels since 2007.

It was launched with at a food pairing session which offered invited guests a unique opportunity to explore the brandy with a menu specifically designed around it.

Van Ryn’s brandy master Wallies Uys offered other serving suggestions including enjoying it neat with ice or a dash of water for a unique brandy experience.

Its addition into KWAL’s portfolio will offer additional value to consumers, given the heritage and craftsmanship of the variant, Ethangatta added.

KWAL expects Viceroy 10 to grow its market share in the premium drinks category.

 

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