Seriani Asset Managers Limited, a fund management company that aims to branch into the greater East African region, has officially launched its operations in Kenya.
The enterprise, which is licensed by the Capital Markets Authority, an investment services sector regulator in Kenya, said that the country remains strategic for investors seeking to tap into opportunities in Sub Saharan Africa.
The investment group – based in the country’s capital of Nairobi – announced this week that it plans to bring international best practices to the money and capital markets in Kenya and the East African region.
In a statement issued on December 7th, 2017, Seriani Chairman Ken Ndura said the company will start by offering unit trusts into the market.
He explained that the firm will also also diversify into other businesses. among them Pension Fund Management, Financial Planning, Portfolio Management, Wealth and Estate Planning.
The company has already received approval from the regulator to offer Money Market Fund, Balanced Fund and Equity Fund services in the market.
“More and more people are looking at investing for the long term and in a bid to ensure that our products are affordable to many people we have fixed the minimum investment into the unit trusts at Ksh5,000 ($48.55) which is competitive. An investor will thereafter be free to top-up their investment at their discretion with a minimum of Ksh1,000 ($9.71),” said Seriani General Manager, Victor Odendo.
“One of the key differentiating approaches we seek to pursue is to leverage on tactical allocations into non-traditional asset classes to extract higher returns without giving up security for our clients. To deliver this, we have assembled a reputable team both at the board and management level. The team has extensive experience and track record in the fund management industry in the country,” he added.