South African CSR Initiative, Kotula Seeks Investors to Support the Expansion of all its Charitable Projects

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Kotula, a South Africa-based Corporate Social Responsibility (CSR), initiative is seeking investors to support the expansion of all its charitable projects. The community development programme, which distributes more than 350,000 meals per year to the most disadvantaged people in the country’s Soweto area, aims to double this number by 2021.

Kotula, which was launched in 2014 by Adam Ginster, founder and CEO of the Johannesburg-based executive search firm, Evolve South Africa, operates in partnership with Diakonia Aids Ministry, a registered non-governmental organization based in Soweto, as well as other institutions in South Africa.

Independently funded for the last 5 years, Kotula is now taking a new step in its development and is looking for investors to support its drive.

Kotula seeks to empower orphaned and vulnerable children (OVCs), as well as women and elderly residents in the community of Central Western Jabavu, Soweto, who areaffected by HIV, domestic violence and poverty.

Responding to the direct and specific needs of this community, Kotula’s services include food security, a children’s dance academy, as well as outreach programmes.

Adam Ginster’s ingenious idea was to develop abandoned land in Soweto to produce organic vegetables that will contribute to providing balanced nutritional meals to the neediest in the communities.

Having initially identified available land, the soil of which was then tested for farming at the South African Department of Agriculture, Adam then borrowed a tractor from Mavuso Msimang a Director of one of Evolve’s major clients, to begin farming.

From here, volunteers in the community were identified and employed by Evolve, trained as farmers by the Department of Agriculture, and then paid monthly salaries to take full responsibility for the management of the farms. Since its inception, Kotula has launched a total of 14 farms.

Kotula also has a Dance Academy that supports 50 children with bursaries provided through Katz School of Dance, based in Bryanston, Johannesburg every weekend.

All the programmes provided by Kotula are exclusively funded by Evolve, who get great support from Diakonia AIDS Ministry, in Soweto.

The feeding programmes support 5,000 children by feeding them twice per week, as such Kotula makes up to 10,000 meals per week during the summer months when farms are producing at maximum output, this falls to roughly 50% production during the winter months.

By June 2019, Kotula will transform into a non-profit organisation (NPO) called KO2LA, which means ‘to harvest’.

By the end of 2019, KO2LA is targeting the production of 20,000 meals per week through its food security programme, as well as capacitating Early Learnings Centres of Development (ECD) in the local communities that it feeds, as well as its intension to take the dance academy’s Black Panther theatre production overseas on a tour to the UK and possibly the US.


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