The Ringier One Africa Media (ROAM) Group, a group of companies that combine the leading digital classifieds group in Sub-Saharan Africa, has strengthened its executive team and announced a key leadership appointment. Mr. Ravi Mehra has joined the company as ‘Head of Cars’, responsible for the growth and operations for the company’s car classifieds across the continent, from April 2019.
Mr. Mehra previously was President Auctions at CarTrade.com, India’s leading online auto classifieds platform, serving as a marketplace for users interested in buying and selling new and used vehicles. Key achievements include to seed and scale India’s leading vehicle auction and valuation platform Cartradeexchange. He also served as Director on Board on Carwale.com and Adroit Technical.
ROAM is the largest and leading classifieds and online marketplaces company across the Sub-Saharan region, united in the mission to become Africa’s most user-centric company. Included in its portfolio of 16 businesses are the leading online auto classifieds in East and West Africa.
The company owns and operates leading cars cheki.co.ke, cheki.com.gh, cheki.com.ng as well as the car imports business timamcars.co.ke.
In his new capacity, Mr. Mehra leads the strategic expansion of the cars vertical. He also joins the group’s Executive Committee.
“Ravi’s unique ability to operate with passion and success off the beaten track is outstanding. He has tremendous experience in cars marketplaces in emerging markets,” said Clemens Weitz, CEO of ROAM, as he commented on the appointment.
“He has a great track record in one country, and now we’re looking forward to transforming value chains across an entire continent,” added Weitz.
“I am super excited about joining a great team in ROAM and in helping to cement our vision of providing the best car buying and selling experience on the African continent. The African car buying experience is inherently intransparent, and leaves a lot to desire for car buyers,” said Mehra.
He concluded that Cheki is a well-known and established brand, with huge potential to create tangible value and ease the car buying process.