Vivo Energy Kenya, the company that markets and distributes fuels and lubricants for Netherlands-based oil firm, Shell, will host a fuel economy challenge this weekend, aimed at showcasing to its consumers the benefits of its newly launched fuels with Dynaflex Technology.
Dubbed, Dynaflex Economy Challenge, motorists will have the opportunity to participate in a unique motor experience and battle against each other from Kenya’s capital of Nairobi to the country’s Naivasha region to determine whose vehicle is most fuel efficient.
Speaking on the 2018 edition, Vivo Energy Kenya, Marketing and Customer Care Manager, Mark Senteu said the Dynaflex Economy Challenge is in line with other firm’s ongoing country-wide campaign, aimed at educating motorists on fuel efficiency, engine maintenance and performance.
“Our deliberate intent has always been to ensure that motorists understand the most effective ways of maintaining and optimising the use of motor vehicle engines for improved performance and longevity,” he explained.
Mr Senteu added that the Challenge provides Vivo Energy Kenya the ideal opportunity to demonstrate to consumers its innovative value proposition that is responding to the market need; the best value for money from Shell’s fuel options.
Following the inaugural competition in 2017, the event has grown in leaps and bounds, with motorists turning up in droves to take part in the challenge.
This year, the challenge has attracted over 120 participants ranging from motor clubs, original engine manufacturers (OEM’S), media houses and individual members of the public who will be battling out for the top prize of Kshs. 200,000 worth of fuel. Each participant will be required to have a co-driver, come with an empty tank vehicle and undergo vehicle inspection tests.
“Vivo Energy Kenya strives to provide consumer-centric fuel products, evident in its broad range of unrivaled products and services,” the company said in a statement.
Vivo Energy operates and markets its products in countries across North, West, East and Southern Africa. The Group has a network of over 1,800 service stations in 15 countries and exports lubricants to a number of other African countries
The oil marketer has continued to grow its stature in the energy sector through its continued investment in innovation, as well expansion programmes to meet the growing demand for its range of Shell products.