Appliance Maker Bosch picks Nairobi as Regional Hub

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German engineering and electronics firm, Bosch, yesterday opened its first dedicated showroom in Westlands, Nairobi where local customers can purchase its range of products.

Until now, Kenyan customers have been purchasing the firm’s products at Hot Point Appliances, Game stores, Carrefour and at the Village Supermarket.

Bosch Appliances, however, did not disclose the cost of setting up the Oval House showroom which currently has three workers. “Kenya is our hub for East and Central Africa. And we will continue to invest in the African market in the future,” the firm told the Business Daily on its plans to expand operations across the continent.

“We are excited to introduce the extended range to our Kenyan customers. The new brand store gives the Kenyan community access to an extensive collection of the latest high-quality, energy-efficient products in the market,” Bosch Head of Region for Turkey, Middle East and Africa Norbert Klein said yesterday.

The firm has two manufacturing sites in South Africa and sales offices in Egypt, Morocco, Nigeria, Angola and Mozambique.

Bosch is optimistic that the FreshBox, a chiller specifically developed for remote areas with no access to electricity, along with other products tailored for the market will grow its popularity locally. Mr Klein said the FreshBox was designed after research in Kenya and Nigeria and will be sold locally under the Bosch brand.

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