Imaging Solutions Company, Canon Outlines Businesses Future Following Product Showcase at East Africa Com Event

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Canon, a world-leader in imaging solutions, is looking to grow its regional business, having participated in East Africa Com, a strategic event for telecoms, media, broadcasting and technology leaders in East Africa.

At the event, which was held this week, Canon presented their recent innovations and portfolio, with a selection of digital print solutions that enables customers to print and manage their documents in the most efficient, secure and economical manner. Canon also presented the latest professional broadcasting and security solutions in the imaging industry.

The Canon Professional team welcomed those who are passionate about imaging and digital applications, to familiarise themselves with the advantages of the firm’s product and service offering.

“It is a great opportunity to be in contact with our customers, to discuss our products with them and to always be as close as possible to their expectations,” said Somesh Adukia, Business-to-Business (B2B) Sales and Marketing Director for Canon Central and North Africa (CCNA).

“Professionals work in a digital environment that is highly mobile. With its very wide range of products with several applications that a single system can offer them, Canon wants to place the customer at the heart of its strategy and anticipate its needs as much as possible to support it as best it can in this evolving industry and enable it to accelerate its growth,” Adukia added.

Also at the event was Parag Kauangal, Business-to-Consumer (B2C) Sales Manager for East & Central Africa at Canon Central and North Africa.

“At Canon, we are constantly seeking to connect with broadcasting, filmmaking and photography industry professionals because we want to accompany and support them in their development and implementation of ever more innovative projects,” Kauanga said.

Canon Central and North Africa is a division within Canon Middle East (CME), a subsidiary of Canon Europe.

The formation of CCNA in 2015 marked a strategic step that aims to enhance Canon’s business within the Africa region by strengthening Canon’s in-country presence and focus, the firm said in a statement.

“CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market,” the company added.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region.

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