Jumia, an ecommerce firm in partnership with Amadeus, a travel technology company based in Madrid, Spain, will launch an online flight booking platform. This comes in the wake of increased flight bookings on Jumia flights portal, with an explosive growth of 400% between July 2017 and July 2018.
The platform which is aimed at making travel in Africa simple and affordable, will enable travel agents, airlines and travel websites to bring all flight content online, to offer customers the best available prices for their flights.
Jumia’s Head of Flights, Sergio Figueiredo said “Jumia is continuously investing significantly in developing innovative products for travellers and flight content providers that will enable them to revolutionise their operations and increase revenue”.
Figueiredo added that “we understand the market and address its needs. A competitive platform will harmonise all content providers to offer low rates and fees in a bid to meet an increasing traveller demand for unbeatable services at the lowest price”.
The online marketplace will provide analytical information to help flight ticket providers identify new opportunities, routes and also help them tailor packages for their target customers.
The Executive Vice President for Online Travel in Western Europe, Middle East and Africa, Amadeus, Francesca Benati said “we are delighted to be working with Jumia to deliver the online choice and marketplace experience that travellers love. Air travel is booming globally, with growth among passengers in Africa projected to outstrip that of every other region by 2035”.
Benati noted that “to meet this growing demand, Jumia has selected Amadeus ePower delivered via web services, which offers a mobile and tablet-friendly online booking experience”.
Jumia, which is one of the largest online retail stores in Nigeria, was created in 2012 and presently has over 1.5 million customers. The company started in Lagos, but has expanded to several African countries.