Leading Regional Delivery Service Jumia Food Appoints New Managing Director as Firm Moves to Focus on Improved Customer Experience

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Online delivery company, Jumia Food has announced the appointment of a new Managing Director, Shreenal Ruparelia, who will be taking over from Duncan Muchangi following a successful tenure in different capacities.

The company said in a statement that Shreenal brings on years of experience with a background in Management Consulting, Start-Ups and eCommerce gained across Australia, Asia and East Africa.

“I am excited to join the Jumia Food team at a time when eCommerce is experiencing unprecedented growth in the country and in the African continent at large,” said Shreenal.

Jumia Food has, over the years, continued to bridge the gap between the customer and the restaurant in the online food marketplace, through technology innovation and building on human capital to the success of a seamless digital process. The company is well positioned to take up new markets through sustainable expansion and well supported global investment in technology and infrastructure.

Shreenal’s appointment and transition come as an exciting milestone in a succession plan rolling out after the larger company, Jumia Group rebranded to consolidate all its ventures under one umbrella.

“I will of course greatly miss my time with the food delivery team and clients but also eagerly look forward to working closely together in my next role where I’ll be focusing on empowering SMEs in the Jumia ecosystem in Africa,” said Muchangi.

In this new role, Shreenal cites customer experience as a core priority.

“The online marketplace highly depends on the execution offered by operational support throughout the customer journey. With a growing listing of restaurants, a strong customer base and a rapidly expanding technology-oriented marketplace, we are focusing on creating more strategic partnerships as well as investing in more online innovation aimed at driving efficiency,” she explained.

The Managing Director also expressed her focus on the company’s alcohol delivery subsidiary, Jumia Party.

Jumia Food Kenya is currently the leading food delivery service provider in the country with a listing of over 200 restaurants in Nairobi and Mombasa supplying a variety of cuisines including: Kenyan, Chinese, Indian, Thai among others.

Jumia Food is present in eleven countries in Africa including Nigeria, Morocco and Uganda. It enhances the customer experience through timely delivery and seamless customer, operational and marketing support.

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