Panasonic Unveils Rebranding Drive as Firm Renames Eco Solutions Business to Panasonic Life Solutions Middle East and Africa

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Panasonic, a worldwide leader in the development of diverse electronics technologies, has begun a rebranding of one of its divisions with a focus on boosting its services in The Middle East and Africa region.

Panasonic Eco Solutions Middle East & Africa (PESMAF), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF), has announced that it will change its name to Panasonic Life Solutions Middle East & Africa (PLSMEA).

Along with the new name, PLSMEA will focus on realizing the vision to “Make a better, comfortable life with human-oriented solution” by 2030.  This represents the company’s goal to devote its resources and activities in elevating the quality of living environments, with emphasis on smart living and sustainability, through co-creation with its clients.

“We recognized the need to update PESMAF’s branding in order to pay tribute to our legacy and strengthen our future commitment.  Panasonic Life Solutions Middle East & Africa serves a better representation of our image at the same time reflects the philosophy of an evolving brand,” said PLSMEA Managing Director, Hiroyoshi Suga in a statement issued this week.

PESMAF has been offering living solutions and a wide array of products such as wiring devices, LED Lighting, Solar Systems, Water Pumps, Air Purifiers, air-moving solutions and much more.  Upon the company name change, PLSMEA commits to deliver new added value through ‘space’ creation idea for redefined living spaces that will suit the changing needs of customers in the region.

“At Panasonic, we’re committed to helping our customers enjoy better living. Through collaboration with our clients, we will offer user-friendly, society-supportive and smart living solutions that effectively integrate safety and wellbeing technologies into homes,” Suga continued.

“PLSMEA is bringing to life our idea of smart living spaces with two prototype solutions – a Show Home in Dubai Festival City and the Modular Housing Solutions,” he added.

PLSMEA’s conceptual Show Home presents various housing-related products in one package. The company synergistically combined home appliances and different housing solutions to create a prototype home where life is easier, safer and more convenient for its occupants.

The Show Home is focused on comfort, safety, health and wellness, green living, connectivity and automation.  It integrates several Panasonic’s latest technologies and solutions, such as the company’s home automation system (KNX), security cameras, and video intercom for security, among other features.

“We remain committed to the same high-quality products, the same high level of services, and the same mission of contributing to the development of the society.  With the name PLSMEA we also aim to unite employees in spirit, and expresses ourselves in an easier manner to be understood by customers and business partners,” Suga concluded.


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