Kenya-based regional retailer, Tusker Mattresses, is predicting a 30% festive season sales growth this year, attributed to growing consumer confidence and renewed marketing energy from leading brands.
To further accelerate the anticipated growth, Tusker Mattresses the retail chain that operates Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, has unveiled a ten-week festive season customer reward programme dubbed the ‘Tuskys Christmas Deals Poa’ campaign.
The campaign, which was unveiled in conjunction with Safaricom Limited, the Coca-Cola Company among 44 other leading suppliers to the firm will feature a Ksh50 million customer rewards basket with 38 vehicles to be won across the Tusker Mattresses network in Kenya.
Speaking at the launch of the festive season campaign this week, Tusker Mattresses Group Managing Director, Dan Githua said the renewed confidence among customers has ignited a positive response from retail suppliers.
Local manufacturers and suppliers to the retail sector, Githua noted, have more than doubled their market deliveries as retail players begin to enjoy better sales at the shop floor level compared to a similar pre-festive season last year.
Githua said that compared to their multinational counterparts, local manufacturers and entrepreneurs have now taken pride of place as the leading suppliers to the retail sector. Such local manufacturers, he noted have successfully managed to edge out their international counterparts by delivering value filled, quality products to the market.
Githua stated that adoption of technology-based payment solutions, such as Safaricom’s Lipa na Mpesa platform (a product from Kenya’s leading telecoms company), Debit and Credit cards, has also grown significantly with more than 45% of sales transactions now powered by such solutions.
“This year, we have seen some commendable growth across different categories particularly the non-food departments such as household electronics and furnishings. All indicators are that this growth will be sustained through the festive season and into the New Year,” Githua said.
“The adoption of mobile payment systems, such as Lipa Na Mpesa, has had a positive impact on our corporate cash lite adoption efforts to boost our overall efficiency,” he added.
He said the firm’s network expansion efforts had also served to accelerate the firm’s growth and that of its partnering suppliers.
This year, leading retail suppliers joining hands with Tusker Mattresses for the Tuskys Christmas Deals Poa campaign, include: Menengai Industries, Chandaria Industries, Dettol, Unga Limited, West Kenya Sugar Company, L’Oreal, Nairobi Bottlers, Capwel Industries, KAPA, Britannia, Spice World, Slumberland, S.C. Johnson and Peptang.
Other suppliers include Good brands, Hasbah, Towfiq, Digrio, Jetlak, Skyfoods, Razco, Smart Brands, BDF, Airo, Opalnet, Nabico, Oshwaland Hotpoint Appliances among others. At the 15 Tuskys Hypermarkets countrywide, the firm has created convenient “Deals Poa” section to enable customers easily identify merchandise on offer. The Tuskys ‘Christmas Deals Poa’ campaign is set to run up until January 2019.