Tusker Mattresses, a regional retailer with a presence in parts of East Africa has registered more than 40% in sales growth over the festive season and a record high on non-cash transactions.
Against a 30% growth prediction, Tusker Mattresses the retail chain that operates Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, booked in a topline 42% sales growth in the festive season largely driven by the firm’s ‘Tuskys Christmas Deals Poa’ campaign and online sales growth from the firm’s E-commerce retail store; www.tuskys.com
Tusker Mattresses Group CEO Mr. Dan Githua, disclosed that the Ksh50million (about $500,000) customer reward initiative supported by Safaricom Limited, the Coca-Cola Company among 44 other leading suppliers to the firm, also saw Tuskys; nearly double its customer footprint, basket value and transactions significantly.
The season also recorded a record high rise in cash-lite payment options which registered a transaction rate of 45% at a value of Ksh4.2billion ($41.4 million) from mid-November to mid-January 2019. The firm also noted that mobile money transactions – via a service known as the Safaricom Lipa na M-PESA platform – took the lead alongside debit and credit card options.
Inspired by the impressive performance and customer support, the firm has now unveiled a limited-edition customer reward campaign in selected Tuskys stores dubbed the ‘Christmas Deals Poa Grand Finale.’
Githua said the Grand Finale initiative will feature up to 50% discounts on a wide variety of food items including home baking flour, cooking oils, rice, eggs and Home Appliances including Television Sets, Washing machines among others. Lifestyle fashion items, including the Summer Collection, will also be on offer at Mavazi Clothing stores.
The customer reward programme, will also feature bulk sales discounts at various branches.
“The Christmas Deals Poa Grand Finale will run for the next two weeks through to February 23rd as one of our corporate initiatives to extend our gratitude to our growing clientele for their continued support,” Githua said.
Ahead of the Christmas festive season last year, Tusker Mattresses had predicted a 30% festive season sales growth in 2018, attributed to growing consumer confidence and renewed marketing energy from leading brands.
Last year, leading retail suppliers that partnered with Tusker Mattresses for the Tuskys Christmas Deals Poa campaign, included: Menengai Industries, Chandaria Industries, Dettol, Unga Limited, West Kenya Sugar Company, L’Oreal, Nairobi Bottlers, Capwell Industries, KAPA, Britannia, Spice World, Slumberland, S.C. Johnson and Peptang.
Other suppliers included Good Brands, Hasbah, Towfiq, Digrio, Jetlak, Skyfoods, Razco, Smart Brands, BDF, Airo, Opalnet, Nabico, Oshwal, Radbone Clark, Unilever and Hotpoint Appliances among others.