West African Classified Ads Platform, CoinAfrique Raises €2.5 Million in Funding

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CoinAfrique, a classified ads platform with operations in parts of West Africa, has raised €2.5 million from several investors, thereby cementing its ambition to become the mobile audience leader in Francophone Africa.

New shareholders include Investisseurs & Partenaires (I&P), an impact investment fund dedicated to SMEs in sub-Saharan Africa, and a pool of investors represented by French Partners and Mercure International, a leading retailer in French-speaking Africa.

CoinAfrique becomes the first start-up in the classifieds space in French-speaking Africa to raise €2.5 million, highlighting its ability to scale up its model and reach its ambitious target.

In 2017, CoinAfrique became the most downloaded mobile application for classified ads in French-speaking Africa. The group reported more than 600,000 downloads for almost 5 million sessions opened since its launch.

Today, CoinAfrique has more than 150,000 monthly active members, span across 16 countries. In November, it was the only francophone start-up among the 20 selected to participate in the first edition of XL Africa, a start-up acceleration program initiated by the World Bank.

This fundraising is part of a generally favorable trend for start-ups in Africa. According to venture capital fund, Partech Ventures, African start-ups raised $ 560 million in 2017, up from $ 368.8 million in 2016, a 53% year-on-year growth.

The classified ads model is one of the most profitable in the online space and in other emerging economies, these apps are growing more popular, such as Carousell, a Singapore-based start-up that recently raised $ 70 million.

Matthias Papet and Eric Genêtre, co-founders of CoinAfrique said: “The successful fundraising highlights the fact that CoinAfrique has positioned itself in a booming market and will allow us to accelerate our activities on our existing markets, while serving new countries and continuing to develop the best user experience, one that is always closest to the needs of our community of buyers and sellers. We will exceed 10 million monthly users by 2022.”

“CoinAfrique is a promising company with huge growth potential, particularly in French-speaking West Africa,” said Investisseurs & Partenaires’ President, Jean-Michel Severino.

“Indeed, CoinAfrique offers an innovative classifieds offer, based on the growing use of new technologies and adapted to the consumption habits of young people, a rapidly expanding age group. We are happy to support CoinAfrique in this new stage of its development so as to maximize its impact on small urban businesses in the region, be it in terms of sales growth, job creation or formalizing and structuring of these businesses,” he added.

Launched in May 2015, CoinAfrique is the leader in mobile classifieds in French-speaking Africa. Thanks to its mobile app (available on Google Playstore and iOS) and its website, CoinAfrique connects the largest community of online sellers and buyers (more than 150,000 active users) in 16 African countries.

CoinAfrique has established its hub in Dakar (Senegal) and has offices in Cotonou (Benin), Lome (Togo), Abidjan (Ivory Coast) and Kinshasa (Democratic Republic of Congo), since the beginning of April.


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