Kenyan beverage marketing company WOW Beverages has entered a partnership with Denmark’s second largest brewer Royal Unibrew to distribute canned Danish beer, Faxe Beer in Kenya.
Under this partnership, Royal Unibrew will benefit from WOW Beverages’ extensive market footprint in Kenya founded on its stable and dependable national distribution network.
“We were looking for a company with a robust and extensive national distribution network to enable us to serve our Kenyan consumers nationwide,” Patrick Gathara, Royal Unibrew Country Manager said.
Royal Unibrew produces, sells and distributes quality beer, malt beverage soft drinks, cider and long drinks globally. Faxe Beer portfolio includes Faxe Stout, Faxe 10% and Faxe Premium which come in 500ml cans.
WOW Beverages Chief Executive Officer Chris Lucas believes the partnership is a strategic step towards growing its beer category and goes a long way in achieving part of its broader strategy of offering a complete portfolio of brands across the consumer chain.
WOW was the first private company to import wines and spirits into Kenya. Spirit brands in its portfolio include Jack Daniels, Famous Grouse, Macallan, Barcadi and Martini. Its wine selection includes Catena from Argentina, Douglas Green from South Africa, JP Chenet from France; Gato Negro from Chile and Tommasi from Italy.