So Fresh, one of the fastest growing premium healthy food brands in Nigeria, has signed an equity investment deal of €360,000 with the Inclusive Impact Investments, a Dutch-based limited liability company founded by Oxfam Novib, which invests in SMEs situated in Nigeria, Uganda and Vietnam.
The deal was in line with Inclusive Impact Investments’ goal to increase social impact in developing countries. Thus, So Fresh is strategically placed as a recipient of the investment, as a small and medium enterprise in Nigeria.
A statement jointly signed by the two organisations revealed that the investment will allow So Fresh receive technical support to further pursue its strategic transformation goals, in line with its mission to ensure healthier food options are available to Nigerians across the country.
the CEO of So Fresh, Olagoke Balogun, who addressed the partnership, said that “as an organisation, we understand that nations thrive and succeed on the backdrop of an energetic and healthy populace. Hence beyond providing easy access to fresh healthy meals, we inspire and motivate citizens to adopt a healthy lifestyle”.
Balogun added that “we are very excited about this growing partnership. By investing in us, they (Inclusive Impact Investments) can continue to chart out a path to meaningful growth and create a brighter future with a large social impact footprint, i.e. greater employment, higher income equality, and better access to relevant services and products for people living in poverty”.
In line with the company mission- “Inspiring people to live fresh, live healthy”, So Fresh recently opened an outlet in Yaba, a suburb in Lagos Mainland. Speaking on this development, Olagoke said “we seek to bring the So Fresh healthy lifestyle closer to the people by expanding our reach and opening more outlets across the country. The Yaba outlet being the sixth is an evidence of our desire to build a healthy nation”.