Vodafone Ghana has partnered Facebook and Google to register 1,000 small scale businesses online.
The move is part of efforts to equip SMEs to take advantage of the benefits of social media in becoming successful entities.
The initiative is one of the key activities of the Social Media Week event in Accra, assembled 200 online agents this week to embark on a market storm to sign up companies in Makola, Circle, Madina and other market places on Facebook and the Google directory.
The Social Media Week, organised by Echo House, is the first of its kind in Ghana, and also seeks to empower small businesses to use the internet as a cheaper means of reaching out to their target market.
Yolanda Cuba, Chief Executive Officer of Vodafone Ghana said: ‘’At Vodafone, our focus remains clear – to ignite Ghana’s digital revolution and ensure no one is left behind. Partnering Ghana’s first ever Social Media Week event is one of the many steps we are taking to ensure Ghana becomes a digitalised nation.
We are, by this initiative, driving Ghana’s development agenda as our focus is to reach the excluded. We see it as a responsibility because we are in the technology business and our willingness to show the world the way will keep us in business for a very long time.’’
The week-long event started on Monday and will run through to 15 September 2017 in Accra.