Global Phone Maker OPPO Aims to Strengthen its Market Share in Kenya Following Launch of New A83 Device

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Global mobile phone maker, OPPO has made another stab at the Kenyan smartphone market with the launch of a new device.

OPPO Electronics Corporation, or OPPO for short, has been in Kenya for less than half a decade. The company operates in 31 markets across the globe and has had a keen focus on the East African nation in recent years.

The firm is a Chinese consumer electronics firm based in Guangdong. OPPO’s major product lines include smartphones, Blu-ray players and other electronic devices. The brand name OPPO was registered in China in 2001 and launched in 2004.

The firm this week unveiled the OPPO A83 smartphone, which the firm hopes will shake up the local handset segment.

James Irungu, OPPO Kenya Public Relations and Communications Manager, highlighted in a statement that the device gives OPPO an opportunity to reach out to consumers in the mass market segment who are looking for a handset that offers functionality and an outstanding design at an affordable price.

“We have received an immense response for our ‘Selfie Expert’ and ‘Leader F Series’. The design, price and performance of this device will enable OPPO maintain market leadership in the midst of growing competition in this segment, this is part of the plan to start the year in style,” he explained.

The company is looking to make their latest A83 smartphone this generation’s ‘Selfie Expert’. The smartphone will retail in the Kenyan market starting this week at a price of Ksh23,490 ($231.85).


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