Telkom, a Kenya-based regional telecommunications company, has embarked on an ambitious countrywide expansion drive in the East African nation.
The firm is looking to compete with established market leaders such as Safaricom and Airtel, which have a significant foothold in Kenya’s communications segment.
Telkom this week opened a new retail shop, the first of 18 that it intends to roll out this year as part of its strategic expansion of distribution channels to reach customers the across the country.
The new shop, located in the capital of Nairobi, will provide support services to the complete suite of Telkom services, including sale of devices, airtime and registration of SIM cards and sign-ups for T-Kashthe telco’s mobile money platform. It brings to 46 the total number of the telco’s retail shops across the country.
Speaking when he officially launched the retail shop, Telkom Chief Executive Officer, Aldo Mareuse said that the new shops offer an opportunity to cater for the needs of our growing base of subscribers.
“Our ambition is to be physically and digitally accessible to our customers across the country. This is the reason why we are aggressively investing in growing our retail shop footprint, with the goal of enhancing customer experience,” Mr. Mareuse added.
Besides the retail shops, Telkom’s other touch points include a 24/7 call centre and their ‘My Telkom’ self-care app.
Established as a telecommunications operator in April 1999, Telkom is 60% owned by financial services group, Helios Investment Partners, with the remaining stake held by Kenyans through the Government of Kenya.