Kenya’s Telkom Partners with Medical Start-Up, Baobab Circle to Launch Health-Based Application

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Telkom, an integrated telecommunications services provider based in Kenya, in partnership with Baobab Circle, has this week launched a mobile health application that will reduce increasing diabetes and high-blood pressure cases in the country.

Dubbed ‘Afya Pap’, the mobile service, exclusively available to Telkom subscribers at Ksh4 per day, will offer daily, customised tips on managing diabetes and high blood pressure conditions.

Accessible via the USSD Code *727#, Afya Pap offers daily personalised health tips that educate users on all elements of a healthy lifestyle, including diet, physical activity, sexual health and mental wellness.

The tool incorporates a measurement system that allows users to understand, store and retrieve their blood sugar and blood pressure info; data that remains confidential, as well as access to a team of nutritionists, doctors, nurses and sports scientists, through direct questions.

“We are here bound by a relationship that will create a difference to millions of lives through the power of technology and strengths by both partners, Telkom and Baobab Circle,” commented Amer Atwi Telkom Kenya Managing Director for the firm’s Mobile Division at the Afya Pap launch event in Nairobi, Kenya.

He noted that opportunities for mobile technology have improved in the last few years due to a growing population of smartphone users.

“Mobile technology has enabled the gulfing of healthcare between the healthcare giver and patients. Even more fulfilling is that it provides us with the opportunity to solve complex issues in the healthcare space with simple solutions,” Atwi continued.

He stated that Afya Pap is a consequence of the firm’s steady investment in technology, which now extends Telkom’s ability and capability to tap into the power of their services to make a difference in many areas of their consumers’ lives.

“This Baobab Circle partnership is special to us because it marks the first dedicated health mobile service to be supported by Telkom, following our rebrand and consequent commitment to deepen technological partnerships that are enabling lives,” he said.

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