Telkom Targets Kenyan Consumers with Free Network to Network Calls

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Telkom, one of Kenya’s telecommunications companies, has today unveiled a new data bundle proposition that grants subscribers free calls within the network, free access to WhatsApp and free text message services to any local network.

The service, dubbed the Freedom Bundle, will allow subscribers to make calls to other networks at Ksh2 ($0.02) per minute. In an announcement issued earlier today, the telco stated that subscriptions will be available in daily, weekly and monthly options.

“We believe in giving our customers the best value. The launch of Freedom Bundles is a testimony to that. More and more people are accessing the Internet on their mobile phones,” said Telkom Chief Executive Officer Aldo Mareuse.

“It is our duty to empower all our customers to enjoy the benefits of real-time communication with competitively priced data, bundled with voice, SMS and WhatsApp at no extra cost. With this service, they can turn their mobile phones into fully functional personal integrated communications devices,” he added.

“We continue to monitor and review our customer experience, to make it more engaging and superior in quality. We will also continue to develop communication solutions that meet the productivity and lifestyle needs of our growing subscriber base. The Freedom bundle can best be described as a stress-free offering that allows our customers more flexibility and choice, while using our services,” Mareuse continued.

Telkom said customers can choose from four options, including daily bundles from as low as Ksh39 ($0.38), and monthly bundles for as high as Ksh2,999 ($28.99).

Customers can subscribe to the service by dialing *544#.

Data, voice and text messaging have contributed largely to the rapid growth of the country’s communication sector. Telkom says that as 4G and 3G mobile coverage grows across the country, Kenyans have continued to embrace the use of Internet-based services which are becoming the preferred personalized communication alternative for mobile users.

Kenya’s Communication Authority (CA) states that Internet services are soaring on all fronts.  An industry report from the government body shows that 29.6 million out of an estimated 45 million Kenyans are subscribed to some form of mobile data.

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