COMESA to Boost Regional Tourism with Handbook Launch

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A handbook promoting the tourism and wildlife heritage of the Common Market for Eastern and Southern Africa (COMESA) bloc as a single tourist and wildlife destination will be launched this week by the COMESA Business Council (CBC).

Dubbed ‘The COMESA Tourism and Wildlife Heritage Handbook’, it will showcase the different tourism and wildlife products in the region as well as raise awareness on sustainable tourism and wildlife conservation in all the 19 COMESA countries.

“This handbook provides tourists coming to COMESA a way to make their adventures more exciting, a taste of what to look for when they visit the COMESA region,” said Sandra Uwera, CBC Chief Executive Officer.

According to COMESA, it also aims to promote cross-border linkages and partnerships between various stakeholders in COMESA’s tourism industry; and advocate for responsible business practices towards environmental sustainability of regional tourism activities.

The handbook themed ‘Single Market- Countless Destinations’ is part of the COMESA Sustainable Tourism Development Strategic Framework which has been recognized by the Member States as a model to develop national tourism action plans to boost the sector’s competitiveness.

It will be launched during the 41st Annual World Tourism Conference at the Kigali Convention Centre in Kigali, Rwanda from 28th to 31st August 2017.

Organized by the Corporate Council on Africa (CCA), Africa Travel Association (ATA) and Rwanda Development Board, the conference will set the tone for how tourism can be utilized as an engine for economic growth and job creation through innovative business models, new technologies, and strategic partnerships.

It is also a platform to network and explore new tourism markets and products, including the promotion and preservation of the continent’s rich cultural heritage and wildlife.

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