Kenya is strengthening its bilateral ties with Morocco as the East African nation moves to attract tourists from Northern Africa.
As part of this strategy, Kenya’s Cabinet Secretary for Tourism and Wildlife, Najib Balala recently paid a visit to Ali Bajaber, Kenya Honorary Consul in Casablanca, Morocco.
He praised the Consul as an excellent promoter of Kenya’s tourism industry across North Africa.
Kenya’s travel and hospitality sector has been on the mend in recent years. Following a downturn that hit the industry a few years ago due to security concerns, the sector has seen marked improvement in 2018.
Tourist numbers jumped by 20% at Kenya’s coastal region as the 2018 festive season began.
Kenya’s tourism industry is also expected to witness remarkable growth following recognition by a handful of prestigious international awards accorded to several tourist destinations in the country, analysts have noted.
The country won five global tourist awards this year, further elevating its status and fame across the world.
In the first half of 2018, Kenya was named the world’s top Safari destination during the World Travel Awards held in Vietnam.
The East African nation has also made renewed efforts to protect its wildlife and natural resources. Kenya has increased efforts to protect its lions and rhinos following cases of poaching and illegal ivory trade across the continent.
In fact, Balala’s sentiments come less than two weeks after Kenya marked its Conservation Heroes Day to pay tribute to the country’s conservation heroes.
The event was graced by the country’s First Lady, Margaret Kenyatta, who along with Balala, marked the occasion at Kenya Wildlife Service (KWS) headquarters in Nairobi.
Now, the travel industry is experiencing its seasonal boom. December is marked as the most lucrative month for the sector. Balala expects strong numbers this year, driven by reforms that have helped revamp the once floundering industry.