Kenyan Hospitality Sector Players Using Technology to Design Diverse and Innovative Tourism Products

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Hospitality sector stakeholders in Kenya are quickly adapting to the use of technology to design diverse and innovative tourism products that will shape the future of the industry.

According to leading tour company, Jumia Travel, this will play an imperative role in positioning Kenya as a leader in tourism, not only in Africa, but worldwide.

International arrivals to the country will, as a result, keep growing to surpass the 1.4 million in 2017, and tourism expenditures will exceed the $1.2 billion Kenya earned in 2017.

Josephine Wawira, communications chief at Jumia Travel says that investment in new technology provides the tourism sector with opportunities for novelty, aimed at providing a platform for designing new and tangible tourism products.

“Emphasis goes to integrating innovative initiatives into tourism management; instrumental in enhancing full tourist satisfaction, based on destination value and quality of service,” she explains.

In a statement by the United Nations World Trade Organisation (UNWTO) about positioning tourism in the global innovation agenda, Secretary General Zurab Pololikashvili noted that “this is only possible by bringing the private and public sectors together in a meaningful way and providing opportunities to share ideas.”

“From governments to tourism entrepreneurs, investors and innovators, all stakeholders have a role and an opportunity to use technology with an aim to grow the sector. Kenya is for instance endowed with numerous tourism products,” says Wawira who cites the country’s traditional beach tourism, exotic safaris and the budding business tourism segments.

Tourism contributed 3.7% to the country’s GDP in 2017 and expected to reach about 8.9% by end of 2018.

“I believe that strategic use of technology will go a long way in enabling the realization of this forecast. A case in point is the use of location apps to innovatively make destinations accessible, incorporating online food ordering and efficient delivery systems for the catering service providers. Not to forget the use of technologically cognizant OTAs (Online Travel Agents) by hoteliers and airlines to increase online visibility, provision of quick, comparative and seamless ticketing, booking, check-in and check-out processes,” adds Wawira.

There exist numerous areas in the entire value chain where innovative technologies can and are already impacting the demand. Jumia Travel insists that now is the opportune time for tourism stakeholders to invest in innovative solutions in order to reap big from the tourism gold mine.

“The main objective is designing and implementing initiatives that support the growth of the tourism industry. Consider options such as the use of big data and digital services to market the diversity of the tourism products like promoting a destination’s culture, traditions, and history. This will ensure long term sustainability and profitability of the sector,” Wawira affirms.


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