Jumia, one of Africa’s leading online retailers, has announced the expansion of its Flights services by partnering with Amadeus, a leading travel technology company. The partnership, which was highlighted in commemoration of World Tourism Day 2018, is the base for a new flights marketplace on Jumia that will be a step further towards making travel in Africa simple and affordable.
The platform aims at enabling travel agents, airlines, and travel websites to bring all flight content online, to offer customers the best available prices for their flights. Current statistics indicate that 90% of the flight market is still offline while only 10% exists online.
The move comes in the wake of increased flight bookings on Jumia’s flights portal, with explosive growth of 400% between July 2017 and July 2018.
“Jumia is continuously investing significantly in developing innovative products for travellers and flight content providers that will enable them to revolutionize their operations and increase revenue,” said Sérgio Figueiredo, Jumia’s Head of Flights.
“We understand the market, and address its needs. A competitive platform will harmonize all content providers to offer low rates and fees in a bid to meet an increasing traveler demand for unbeatable services at the lowest price,” he added in a statement issued this week.
The marketplace will also provide analytical information that flight ticket providers can use to identify new opportunities, routes and help them tailor packages for their flight target customers.
“We are delighted to be working with Jumia to deliver the online choice and marketplace experience that travelers love. Air travel is booming globally, with growth among passengers in Africa projected to outstrip that of every other region by 2035,” commented Francesca Benati, Executive Vice President for Online Travel in Western Europe, Middle East and Africa, Travel Channels, Amadeus.
“To meet this growing demand, Jumia has selected Amadeus ePower delivered via Web Services, which offers a mobile and tablet-friendly online booking experience. It is designed to help consumers find the best deals faster, thanks to our market leading shopping and booking technology. I am excited about this winning partnership which will benefit travelers throughout Africa,” Mrs Benati added.
Jumia benchmarks its competitive prices against the largest competitors on a daily basis. Between August and the first half of September, 341 routes have been benchmarked with a clear win over its online competitors.
Moreover, 48% of those benchmarks, Jumia has the Best Available Rate (BAR) for the cheapest and direct flight recommendations. Jumia considers a route benchmark as BAR, only when its price is cheaper than other competitors with more than 60% on the benchmarks hits.
Jumia Flights Marketplace is already the preferred sales channel for many Flight content providers and the preferred buying channel for many travelers on key routes. Currently, Africa’s aviation industry supports 6.8 million jobs and $72.5 billion in economic activity.