Rwanda is Arsenal’s first-ever tourism partner.
The top-flight English Premier League football club will have all their teams wear ‘Visit Rwanda’ on the sleeves.
Vinal Venkatesham, Arsenal’s Chief Commercial Officer said the deal will bring Rwanda into people’s minds in a new and dynamic way.
“This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry,” Venkatesham said adding that “The country [Rwanda] has been transformed in recent years.”
The three-year partnership will see the new ‘Visit Rwanda’ logo featured on the left sleeve of all first team, under-23 and Arsenal Women’s matches from the new season this August.
As part of the deal, Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.
The deal will highlight Rwanda’s tourism offerings such as the National Parks, which are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas, as well as the investment opportunities in the country.
Last year Rwanda received 1.3 million visitors. In 2017, tourism generated 90,000 jobs and remains Rwanda’s largest foreign exchange earner.
The Visit Rwanda campaign is not only about tourism. It showcases Rwanda as an investment destination as well.
Rwanda is ranked as the third easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.