Sudan and Cameron’s respective tourism industries have grown steadily over the past six years, a new report from global research group Euromonitor International has revealed.
Euromonitor, a global market intelligence publisher, has found that overall, the global travel sector has seen marked improvement despite geopolitical uncertainties.
Cameroon and Sudan’s improvements, however, have been mentioned as exceptionally impressive, given the countries’ sometimes tumulus political climate.
In Cameroon, the World Travel and Tourism Council (WTTC) reports that the sector generated 289,500 jobs directly in 2016, representing 3.1% of total employment.
This includes employment by hotels, travel agents, airlines and other passenger transportation services. This is expected to fall by 3.2% in 2017 and rise by 3.9% per annum to 411,000 jobs or 3.3% of total employment in 2027.
The Council states that in Sudan, the industry directly supported 193,000 jobs or 1.8% of total employment in 2016. This is expected to rise by 5.7% in 2017 and rise by 3.1% per annum to 278,000 jobs.
From the report, it has emerged that the travel and tourism industry directly accounted for $2.3 trillion in global revenues and one out of every 10 jobs globally in 2016.
“The sector’s agility has had to withstand the pressures of global uncertainties especially related to political stands across the world,” says Josephine Wawira, one of the Communication Chiefs for Jumia Travel, a leading agency providing online hotel reservations across the African continent.
Britain’s move to secede from the European Union (Brexit), US President Donald Trump’s travel ban, a looming standoff between North Korea, Japan and United States, are some of the major challenges to the industry cited in the report.
“This is the sixth year in a row that Travel and Tourism has outpaced the global economy, showing the sector’s resilience, and the eagerness of people to continue to travel and discover new places, despite economic and political challenges across the world,” says President and CEO of the World Travel and Tourism Council David Scowsill.
Sudan and Cameroon have been featured in the World Tourism and Travel Council (WTTC) list of countries showing strong international travel and tourism growth between 2010 and 2016. Others include Kenya, Mauritius, South Africa, and Tanzania.
Their good fortune has been mainly attributed to their prioritisation of the sector, open border policies, and investment in infrastructure.
“Continued investment in developing products, strategic marketing and promotion as well as conducive political environment will in no doubt go a long way in steering forward the sector to meeting set projection,” Wawira says.