International Expo-Consults (IEC), an internationally-recognized trade show management company with operations in the Middle East and Asia Pacific region, is set to organize a high profile event targeting the African Market.
The affair, dubbed DEAL 2019, comes at a time when entertainment concepts are evolving with the growing popularity of virtual reality gaming concepts. It also comes at a time when drones and robots have entered the fray and currently are in very high demand across Family Entertainment Centers (FECs) and indoor theme parks.
Several such innovative technologies and concepts will be showcased at the upcoming DEAL 2019 show, which will be held in Dubai. The show is scheduled to take place at the prestigious Dubai World Trade Centre from the 25th to the 27th of March, 2019.
“Today, there is a massive behavioral change in African millennials,” explained Sharif Rahman, CEO of Dubai-based International Expo Consults (IEC).
“They are changing their spending patterns, from markets to malls, where they can eat, socialize and get entertained at Family Entertainment Centers apart from shopping. With this change in behaviour they also need engaging and immersive experience to support their entertainment appetite. This has given rise to new gaming concepts such as VR and now they are further engaged by Robots who can serve them food and beverages,” Rahman continued in a statement issued this week.
Africa’s population is set to grow to 2.3 billion by 2050. In contrast to the rest of the world, however, its booming population is getting younger.
Experts believe that the next big thing for entertainment and leisure industry especially in the African region, would be driven by virtual reality technology.
Several DEAL 2019 exhibitors from across the globe will therefore be showcasing a plethora of concepts that the African FECs and Amusement operators to choose from. Soon theme park enthusiasts strapped with VR paraphernalia, will enter worlds that were literally impossible to recreate.
“This is a great business opportunity for mall owners, real estate developers and other stakeholders in Africa, planning to launch or grow their unique projects embedded with a gaming / entertainment zone. DEAL 2019 will provide the right platform to create a win-win-win situation for the exhibitors, visitors and the end consumers who will experience these amazing concepts,” said Rahman.
“Virtual reality isn’t just for gamers, geeks and technophiles. Globally the number of theme parks adopting VR technology as part of their offerings to increase attendance is rising. While VR tech is still unfamiliar to most of the stakeholders in this industry, the paradigm shift is inevitable” he added.
IEC is confident such VR parks in Africa can attract people from around the region and can prove to be a great revenue generator.
“The African stakeholders who visit DEAL can also visit the VR Parks in UAE to know the potential and also to know how they are growing their revenues,” Mr. Rahman concluded.