Jumia Market Relaunches as Social Shopping Site

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Online marketplace, Jumia Market, has changed its business model to a peer-to-peer model relaunching as a cross between e-commerce and social networking site, Instagram, the first on the continent.

The new online social shopping site will enable users to interact as they buy and sell products, allowing them to like, tag and even follow sellers they like, making it easy for them to shop from their news feed.

Jean-Jacques Maikere, MD, Jumia Market said the change is aimed at making online shopping simple, straightforward, social and fun.

“Our market will tap into individuals looking for very different and unique products that they cannot find anywhere else,” he added.

The new model’s product portfolio will comprise handcrafted, unique fashion, jewellery, décor, art and beauty products, a shift from the previous one that focused on electronics, phones and fashion.

Sellers will create profiles and upload pictures of themselves or their business logo on the platform, getting a retail persona that followers, who are potential buyers, can like, comment and tag on. All is required to sell is a clear picture and good description of the products for sale.

The business model, similar to social commerce sites Depop and Etsy, will be launched in Kenya, Nigeria, Ivory Coast and Morocco.

Jumia Market, formerly Kaymu, is part of the Jumia Group, the leading e-commerce platform in Africa.

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