Westgro, a leading trade and investment promotion agency based in South Africa, has announced plans to sign a three-year contract with the country’s Knysna Town authorities in a bid to boost the region’s tourism sector.
As part of the agreement, the Agency, together with the Town’s local tourism industry, will assist the Knysna Municipality Council to deliver on their constitutional mandate for tourism promotion and destination marketing, with a target start date of 1 November 2018.
“We intend on signing a three-year contract with the municipality in the upcoming weeks,” explained Wesgro CEO, Tim Harris, following the announcement.
“We will aim to start delivering against this contract from 1st November,” he added.
Harris noted that the deal will be similar to other tourism, trade and investment in municipalities like the Cape Town, Drakenstein and Saldanha Bay.
It has emerged that once the contracts are signed, the first order of business will be to ensure the opening of a regional tourism office, ready to sell the destination as part of a renewed effort by South Africa’s tourism industry, the municipality and Wesgro.
Knysna, a Khoisan word meaning ‘place of wood’ or roughly ‘fern leaves’ is a town in the Western Cape Province of South Africa.
The Town is part of the Garden Route, a 300-kilometre stretch of the south-western coast of South Africa.
The town is touted as a popular destination for both tourists and senior citizens entering retirement, especially among the British and former expatriates due to its year-round warm climate.
The town has also become a preferred destination among golfers and boasts several world class golf courses, including Pezula Golf Course, Simola Golf Course and Knysna Golf Course situated on the lagoon.
Hikers, runners, kayakers, swimmers, and fishermen are known to be particularly fond of Knysna, given the fact that the area houses a forest, rivers and an estuary, which offer opportunities for outdoor activities.
“The destination has so much to offer and it is a personal honour that Wesgro has been requested by the provincial government and the municipality to assist with delivery of tourism promotion services for this unique Cape destination,” Harris concluded.