China’s DiDi Invests in Taxify to Rival Uber in African Markets

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Estonian online taxi-hailing company Taxify has announced a strategic partnership with the world’s leading mobile transportation platform Didi Chuxing.

DiDi’s investment will support further growth and innovation of the Uber-rival across all its diverse markets; positioning it to become the most popular and efficient transport option in its core markets in Europe and Africa.

Taxify was founded by Markus Villig in 2013. Today, it operates in 20 countries in Europe, Africa and part of the Middle East and the Americas.

The company launched in Nairobi, Kenya in July 2016 where it is run by a locally-based team that handles driver recruitment and offers technical support to partner drivers and taxi companies that use the Taxify cloud-based dispatch software.

Taxify also has operations in Cairo, Egypt; Lagos, Nigeria; and Cape Town, Durban and Johannesburg in South Africa.

DiDi leverages AI capabilities to help cities develop integrated and sustainable smart transportation solutions by offering an extensive range of mobility services includingTaxi, Premier, Express, Luxe and Hitch to over 400 million users in over 400 cities.

It has created more than 17 million flexible work and income opportunities for its driver-partners.

“We share a strong commitment to harnessing the power of mobile technology to satisfying rapidly evolving consumer demands and revitalizing traditional transportation industry. This partnership will contribute to cross-regional smart transportation linkages between Asian, European and African markets,” said Will Cheng Wei, Founder and CEO of Didi Chuxing.

The value of DiDi’s investment in Taxify was not disclosed.

 

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