Chinese car-maker SAIC Motor has reached an agreement with Tunisian firm Meninx Holding to establish a plant in Tunisia, to serve African and European markets.
The agreement which was signed in Pekin during the Forum on China-Africa Cooperation (FOCAC), will see the auto firm specialise in the production of Morris Garage (MG) branded cars.
Under the leadership of Mehdi Tamarziste, Meninx Holding has been distributing MG cars in Tunisia over the years and will now act as SAIC’s partner in Africa.
In 2017 alone, SAIC Motor sold 6.6 million cars and is currently the leading car manufacturer in China. It owns 23% of the country’s market thanks to its brands Roewe and MG as well as joint ventures with Volkswagen and General Motors.
According to SAIC, the new deal forms part of its strategic expansion agenda to become a leading player in the world automobile industry.
Meanwhile, in March 2018, it announced that it would set an assembly plant in Egypt.