Estonia’s Taxify expands to Benin, Nigeria

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Taxify, an international transportation network company founded and headquartered in Tallinn, Estonia, is expanding its Nigerian operations to its fifth city – Benin, Edo State.

The development continues Taxify’s recent expansion across Nigeria, following its launch in Lagos, Abuja, Owerri and Ibadan. The ride hailing service completed an investment round of $175 million in June 2018 and revealed it would use the funds to expand its services worldwide, particularly across Africa.

The country manager for Taxify in Nigeria, Uche Okafor said “adding a new city to our Nigerian network emphasises our continued focus on launching ride-hailing services in more towns and cities across the country, outside of the obvious main centres”.

The ride hailing service has grown year on year, having started operations in Nigeria with its first city launched in November 2016 in Lagos. Taxify will now operate in five cities across the country, and is available in more Nigerian urban centres than any other ride-hailing platform.

Okafor notes that “what this expansion means for us is that more riders can enjoy the safety and convenience of the service, but more importantly, more Nigerians have access to earning a decent living by joining the platform as drivers”.

Drivers utilising the Taxify platform receive 85 percent of all fares paid by riders, a significantly higher percentage than what drivers using other similar platforms receive. The initiative is one of the main factors fuelling the company’s rapid expansion in the country.

According to Okafor, “we intend to expand our footprint even further in 2019, as we believe that all Nigerians can benefit from the convenience and cost-efficiency of ride-hailing. Furthermore, providing appropriately licensed drivers with a platform through which they can earn a sustainable living continues to drive us forward”.

Taxify’s efficient and tech-enabled business model benefits both drivers who pay a smaller commission as well as passengers who end up paying less for their ride.

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