Uber, a ride-hailing service with operations across the world, has seen its Kenyan subsidiary revamp its services in a bid to grow its market share.
The company’s Kenyan arm has launched an offering known as uberCHAPCHAP, a service that caters to riders seeking short trips or looking to run quick errands.
uberCHAPCHAP is currently only available in Kenya’s capital city of Nairobi.
“We will expand the area when possible to serve even more people,” said Uber Kenya’s Elizabeth Njeri.
“Expect cool, compact and comfortable, brand new cars,” the firm told its customers in a recent statement.
With fares starting at Ksh100 (less than $1), Uber Kenya expects to corner the short trip segment of the country’s ride-hailing sector.
“We believe our customers should be allowed more choice in the way they travel,” said Uber General Manager for East Africa, Loic Amado in a past statement.
The launch of the new service came barely a week after Uber marked its third anniversary since its entry into the Kenyan market. The taxi-hailing service has been contending with increased competition from other firm’s including Taxify, Little, Mondo Ride and ShareCab.
The introduction of new players into the market has been responsible for a series of price wars within the industry. Service providers have, in the recent past, been prompted to adjust their fares to match the needs of the market and maintain profitability while still remaining competitive.
Uber operates in 74 Nations across the globe. The ride-hailing firm says it has 5,000 drivers and 363,000 users on its Kenyan database.