Uber’s Kenya subsidiary expects to experience heavy activity this New Year’s Eve. The ride hailing service has projected an increase in riders this season.
In a recent statement, Uber Kenya said it projects that New Year’s Eve will be busy, and has therefore promised clear fare estimates that will make riding simpler, while giving riders control over how much money they spend.
In November, 2018, Uber announced that it may roll out a new service in Kenya to help users book seats on minibuses in Nairobi, if tests on the product in Egypt and Mexico prove successful.
Uber estimates that more than a third of Kenyans in Nairobi use the often-crowded minibuses, known as ‘matatus’, as their main form of transport around the city, Uber’s East Africa General Manager Loic Amado said.
“We want to be part of the transportation ecosystem in Nairobi and matatus are a big part of how people move around,” he said.
Meanwhile, the New Year’s Day announcement comes barely a month after Uber launched its uberBODA motorcycle ride service in Nairobi. The service allows riders to hail motorcycles using the Uber app.
At the time, Uber Vice President for Europe, the Middle East and Africa, Pierre-Dimitri Gore-Coty explained that the ride-sharing global company is keen on building technology that meets the needs of the local market.
“We will continue to invest our technology in products like uberBODA that seek to support local businesses while providing another safe, reliable and convenient choice for passengers,” he said.