Twitter Targets Africa, Emerging Markets with Data-Saving ‘Lite’ Version

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Social networking site Twitter has today Thursday 6 April 2017 launched Twitter Lite, targeting emerging markets across Africa, Asia Pacific and Latin America on both smartphone and tablet.

According to the recent Akamai State of the Internet Connectivity Report, internet is expensive and speeds are generally slow in most African countries.

Twitter Lite is a new mobile web experience that minimizes data usage by loading quickly on slow connections and is resilient on unreliable mobile networks, taking up less than 1MB on devices.

The version is optimized for speed with up to 30 per cent faster launch times and quicker navigation throughout the site, making it more accessible to millions of people.

It provides the key features of Twitter: Timeline, Tweets, Direct Messages, Trends, Profiles, Media Uploads, Notifications and more.

Twitter Lite has an added data saver mode which further reduces the amount of mobile date used.

The mode allows users to see a preview of images and videos before choosing the ones to fully load, reducing data usage by up to 70 per cent making it more affordable to use Twitter in areas where mobile data is expensive.

“Twitter Lite also offers offline support, so you will not be interrupted while using Twitter if you temporarily lose your connection,” Product Manager Patrick Traughber said.

In India, Twitter has partnered with Vodafone to promote Twitter Lite to their subscribers as a way to get live sports updates, as the cricket season kicks off.

Twitter is looking to developing more partnerships in other emerging markets to make the Lite version useful.

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