Hamleys, the world famous British toy shop, founded in 1760, on Thursday officially announced the signing of the development agreement for the Hamleys franchise in Nigeria with Smartmark Limited.
The first toy shop, which will open in Lagos in the summer of 2017 will include thousands of quality approved toys and all Hamleys iconic featuresincluding, opportunities for children to play, engaging store design, expertise in service and amazing toy demonstration.
Mr Yakubu Gobir, Chairman of Smartmark Ltd (Hamleys Franchise Partner in NIgeria) comments: This is going to be the first real toy store in Nigeria. Smartmark are pioneers in new store launches in Nigeria and we are really excited about Hamleys and its unique experiential retailing. Nigeria represents one of the best growth opportunities to international brands on the African continent.
Hamleys, CEO, Gudjon Reynisson said:
“I am really looking forward to bringing the Hamleys magic to the children and families of Nigeria. Smartmark have extensive experience of international brands and retail in Nigeria and I am sure they will be successful and ourstores well received. We are looking forward to supporting Smartmark’s team, as are our partners in the toy industry and those we work closely with on international relations at the Department of Industry”
International Trade Minister for the UK Mark Garnier said:
“From teddy bears to the latest action figures, children all over the world enjoy toys from the iconic British brand Hamleys. The UK is one of Nigeria’s largest investors and the opening of this new Lagos store will add Hamleys to the list of nearly 120 UK companies already doing business in Nigeria.
“Hamleys’ expansion into the Nigerian market is more than just child’s play – Lagos is a major financial centre of Africa, with the highest GDP on the continent and an expanding middle-class market. For other British businesses looking to make the most of global demand for British goods and services, the government is committed to helping all UK companies fulfil their exporting potential.