Swiss company Nespresso has announced a long-term investment plan to revive Zimbabwe’s coffee industry and stimulate the rural economy.
“We are investing in reviving coffee farming in different regions of the world, where adverse conditions have impacted the lives of farmers and their ability to grow and nurture their coffee industries. Zimbabwe has a long history of producing beautiful coffees and we are pleased to be working with farmers through our AAA Sustainable Quality Program to help bring this industry back to life,” said Jean-Marc Duvoisin, CEO of Nespresso.
The company works with farmers through its AAA Sustainable Quality Program, which aims to create long-term, sustainable quality through direct relationships with farmers. It currently works with more than 75,000 farmers who benefit from hands-on support from agronomists as they learn how to develop their businesses. Hence, Nespresso will provide training and technical assistance to 400 smallholder coffee farmers in Zimbabwe over the next five years, with the goal of increasing the country’s production of quality sustainable coffee which it was once known for.
The company will be working with TechnoServe, an international non-profit organization specializing in business solutions to poverty, to train farmers on how to use climate-smart, sustainable farming practices to revive their production.
Nespresso expects to buy more than 95 percent of the high quality coffee production of Zimbabwean smallholders this season and will make the coffee available to global consumers in 2019.
The company, which is a subsidiary of Nestlé, is already working with farmers for the next harvest, where it expects volumes to increase, marking a potential turning point for Zimbabwe’s coffee producers.
Nespresso’s investment in Zimbabwe follows similar efforts the company has made to revive coffee production in South Sudan and Colombia.