UberIceCream Campaign to Edge Off Competition in Kenya

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Uber users in Kenya can today have sweet frozen treats delivered to them as the U.S. taxi hailing company marks its global ice cream campaign day.

Uber sub-Saharan Africa General Manager Alon Lits said, #UberIceCream celebrates what we have in common and gives us an opportunity to come together. We are thrilled to bring our riders this exciting experience and we hope riders will take a moment and indulge together”.

#UberIceCream is a global promotion that Uber uses as a marketing tool to grow its customer base. In Kenya, it faces competition from nearly a dozen taxi apps with the most recent launch of Little Cab and Taxify.

The company has partnered with Delia’s All Natural Ice Cream to deliver ice cream in Nairobi and Mombasa.

Users are required to request two servings of ice cream and set up a pick-up location on the Ice Cream view slide on the app and expect delivery within minutes.

The orders for the two scoops cost $2 and will only be available between 11am and 3pm Eastern Atlanic Time on Friday July 15, 2016.

Nairobi and Mombasa join more than 400 other cities across the world in marking this day.

The campaign does not include Thika, third Kenyan town that Uber operates in.

Other African cities celebrating #UberIceCream are Cairo, Casablanca, Lagos and Cape Town, Durban, Johannesburg and Port Elizabeth in South Africa.

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