Kenya’s KCB Bank Partners with Embassy of Ireland to Support Conservation Efforts as Part of 2018 ‘Greening Initiative’

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KCB Bank, one of Kenya’s leading commercial lenders, has partnered with the Embassy of Ireland in a ‘Greening’ initiative that is intended to bring attention to the plight of lions in Kenya and the conservation efforts being employed to protect the animals.

The campaign will be launched on Thursday 15th March 2018 at the Kenya Wildlife Service (KWS) Headquarters in the country’s Lang’ata area in partnership with Ocean Sole, KWS and the Kenya Tourism Board.

The initiative will also bring to focus the possibilities of recycling ocean waste in Kenya.

To mark St. Patrick’s Day, Ireland’s Ministry of Tourism in 2009 launched an Annual Global Greening initiative.

The global campaign sees some of the world’s most famous attractions and iconic images going ‘Green’ on 17th, March 2018 during Ireland’s National Day celebrations.

The 9th Annual Global Greening initiative will span mainland Europe, Great Britain, North America, Australia, United Arabs Emirates, South Africa, and Kenya.

As part of the campaign, the Embassy has commissioned the development of a life-size lion. Ocean Sole, a local conservation entrepreneurship Non-Governmental Organization, sculpted the life-sized lion using flip-flops that have been washed up on the coasts and rivers of Kenya.

The flip-flop lion will be named Taji, the Swahili word for Crown.

The number of lions in Kenya has continued to dwindle with the current population estimated at 1,970 – hence the importance of efforts to raise awareness about this threatened species.

The purpose of Ireland’s Global ‘Greening’ Campaign is to bring attention to Ireland’s relationship with its diaspora communities and across the world.

It is fully aligned with KCB’s sustainability initiative to recycle and create awareness of opportunities in greening the environment.

The initiative is also broadly aligned to The United Nation’s Sustainable Development Goals, in particular, Goal 6 on clean water and sanitation; Goal 12 on sustainable consumption and production; Goal 13 on climate action; Goal 14 on life below water; and Goal 17 on partnerships.

In the past, the Embassy of Ireland has partnered with other stakeholders to raise awareness of the plight of some other endangered animals in Kenya.  The focus is on ‘Greening’ Kenya’s famous Big Five animals and the conservation efforts being employed to protect these species.

In 2016, in conjunction with the National Museum and KWS the Embassy ‘Greened’ ‘Ahmed’ the iconic elephant in the National Museum.

The event will be officiated by Kenya’s Cabinet Secretary for Tourism and Wildlife, Najib Balala, Ireland Minister of the Office of Public Works Kevin Boxer Moran, T.D., and KCB Group Chief Operating Officer Samuel Makome.


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