Auldon Toys, Dufry Sign MOU to Take Nigerian Toy Brand Global

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Nigeria’s African-themed doll manufacturer Auldon Toys has signed a Memorandum of Understanding (MoU) with the world’s leading travel retailer Dufry Duty Free Limited to sell the company’s flagship product Unity Girl dolls at its outlets.

The Swiss company that has more than 2, 200 shops at airports in 76 countries across the world will initially sell Unity Girl dolls at Nigerian airports with prospects of introducing them in all its global outlets.

John Hines, Managing Director, Dufry Nigeria sid, “We are no doubt thrilled to be partnering Auldon Toys, a Nigerian wholly indigenous company in this venture as we are more than convinced about its prospect following its strong acceptability within and outside the Nigerian market.”

Unity Girl dolls are a set of multi-coloured dolls with attire fashioned in the traditional garb of Nigeria’s major ethic groups. They have become a symbol of positive values and an icon of African culture, achieving unprecedented success in a wide range of markets.

The dolls and Auldon’s other African-themed and educational toys are sold in South Africa, Ghana, Kenya, and some European countries.

“I am proud to say the level of acceptance of these dolls and our other toys across the country, has been unprecedented. Currently, we distribute to all leading retail outlets and supermarkets across the country, namely Game, Shoprite, Spar, Next, Sahad Stores, Ebeano among others,” noted Paul Orajiaka, CEO, Auldon Toys.

He credits Unity Dolls’ success to affordability, premium quality, availability, uniqueness and educative value it offers and celebrates the MoU with Durfy as a means of spreading rich African culture globally.

Orajiaka founded Auldon in 1997 with a capital base of $30 but the company’s turnover had surged to more than $7 million as at 2014, the entrepreneur told Forbes in 2015.


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