Kenya is set to host key members of the global flower industry fraternity for a three-day International Flower Trade and Exhibition that opens on Wednesday June 6th, 2018, in the capital of Nairobi.
For the first time in Kenya’s flower history, buyers from the US will be in attendance, encouraged by introduction of direct flights between Kenya and US and growing interest in Kenyan flowers by Americans.
Flowers and horticultural produce from Kenya, Uganda, Tanzania, Ethiopia and Rwanda will be on display to international buyers from 60 countries from all continents.
This year also marks the introduction of the Fresh Produce Exhibition, which will bring together local growers of fruits, vegetables, herbs and spices and international buyers.
This new development is meant to position Kenya as an agriculture hub in Africa, and position Kenya is the Continent’s host of one the world’s largest horticultural trade shows.
According to the Kenya Flower Council, a leading regulator for the industry, the country’s horticulture sub-sector is one of the top foreign exchange earners for the country generating approximately $1 billion annually.
In 2016, the sub-sector contributed about 1.6% to Kenya’s national GDP while 1.1% was from the flower industry. It has grown in significance to a vibrant flower industry worldwide.
The June expo comes at a time when Kenya’s flower industry is adopting high-quality standards to grow its market share and ward off competition from emerging flower-growing.
The internationally and locally defined quality standards are geared towards creating the Kenyan flower brand, Jane Ngige, the Chief Executive of Kenya Horticulture Council, explained in a statement issued earlier this year.
The Council estimates that Kenya’s market share in the EU is expected to rise to 40%, consolidating its second position after Netherlands, while at the same time growing its market in the over 45 other countries it exports to.