Nigeria’s Hello Tractor partners with CTA to expand its services across Nigeria and Kenya

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Nigerian agri-tech startup, Hello Tractor announced it will expand beyond the shores of Nigeria, after securing a partnership with the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA).

The partnership with CTA will enable Hello Tractor connect 5,000 smallholder farmers to mechanisation services, while it expands its services across Nigeria and Kenya. The recent business strategy by the agric-tech company, which is expected to grow demand for tractor services, follows the move by the company last year to partner with IBM Research to pilot a new tool for farmers.

This development comes after Hello Tractor was awarded a grant following a CTA call for proposals for ICT-enabled mechanisation in Africa, which was issued to explore and implement initiatives to support the effective use of digital technologies for agricultural transformation in Africa.

Hello Tractor connects tractor owners to farmers through an Internet of Things (IoT)-enabled digital solution that bridges the gap between manual and mechanised farming. The platform gives farmers the opportunity to  request affordable tractor services, while providing enhanced security to tractor owners through remote asset tracking and virtual monitoring.

Smallholder farmers’ access to mechanisation services will increase as a result of the partnership with CTA. The partnership will also provide youth employment opportunities.

CTA Director, Michael Hailu said “we are delighted to partner with Hello Tractor in expanding its innovative digital platform to reach a large number of users that will contribute only to modernising smallholder agriculture and increasing productivity and also to attracting young people to agribusiness in Africa”.

The Founder and Chief Executive Officer of Hello Tractor, Jehiel Oliver, who described the partnership as a needed boost to grow tractor services through the use of digital innovation, said “through this collaboration, we will identify, train, and grow the number of youth serving as booking agents on serving farmers. This partnership will grow demand for tractor services through targeted digital initiatives aimed at better coordinating the market”.


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