Econet Subsidiary, Kwese Unveils New Strategy as Network Launches One of Africa’s Fastest Streaming Services in Kenya

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Kwesé, a leading multiplatform broadcast network and subsidiary of telecommunications company, Econet, has announced the launch of a video-on-demand (VOD) streaming service dubbed Kwesé Play. The platform will serve as the centerpiece in its new Kenyan broadcasting strategy.

The new VoD service will deliver the fastest streaming services in Africa, offering the most diverse VOD content yet available in Kenya: from global video-on-demand providers including Roku, Netflix, Kwesé iflix, YouTube, TED and RedBull TV.

“Kwesé Play will offer the ultimate entertainment experience for viewers looking for diversity and choice,” said Kennedy Ojung’a General Manager at Kwesé.

The launch by Kwesé comes as VOD services and the streaming of content over the internet grow in popularity across Africa, with urban consumers shifting rapidly towards over-the-top (OTT) services.

“Broadcast consumption habits are shifting throughout Africa, as they are worldwide, driving our own change in emphasis, with traditional pay TV losing position and on-demand services moving to the fore as a consumer choice,” said Ojung’a.

As a result, last month, Kwesé discontinued some channels on satellite to make way for the digital offering. The leading multiplatform broadcast network now has 15 channels on satellite, which subscribers pay a flat rate of Ksh580 (about $5.80) per year. It also has the free-to-air Kwesé Free Sports, which has been Kwese’s core product since its inception, Kwesé’s recently launched Kwesé iflix, and now the streaming service Kwesé Play.

Using fibre-to-the-home (FTTH) high-speed internet connectivity, Kwesé Play will leverage its existing relationships with leading mobile network operators in Kenya and across Africa to deliver seamless viewing on home fixed broadband networks.

“We aim to provide the best in VOD content using superior data networks to deliver our world-class content. Having signed strategic partnerships with the best in IPTV hardware, the best in international content as well as leading internet service providers Kwesé Play offers viewers world-class programming through FTTH infrastructure,” said Ojung’a.

The Kwesé Play device will be available from Monday, 10th December 2018 for online pre-orders on Jumia for Ksh6,000 (about $60) inclusive of VAT. The Roku certified device will have a warranty of two-year and a complimentary 12-month subscription to Kwesé iflix.

Kwesé Play will offer viewers the latest TV series, movies, documentaries, kids’ programs, sports and entertainment programming.

“As we continue to grow our business in Kenya with our focus on digital services, Kwesé Play will deliver endless entertainment from over 200 streaming channels for families, young adults, children – every consumer – to enjoy on their own terms,” said Ojung’a.

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