Clarion Gaming, a leading London-based events and entertainment company, has unveiled a campaign aimed at underscoring the importance of Africa as a strategic growth market.
The campaign, titled ‘It’s time’, will serve as the theme of a creative movement developed by Clarion Gaming in support of ICE Africa, a business-to-business event aimed at promoting the continent’s gaming industry.
ICE Africa was inspired by its originator, ICE Totally Gaming, which represents the entire gaming industry covering land-based and online channels across all sectors
ICE serves as a meeting place, an educational and debating forum and a networking and social hub for the gaming industry.
The affair continues to be the leading industry event due to its size and scale, the quality and quantity of the audience and the consequent networking and business development opportunities it offers.
Clarion, which provides exhibitions, conferences, and technical training as well digital and print information for the gaming industry, has stated that ICE Africa will be an event where the industry can meet, network, see the very latest gaming innovations, share best practice and progress in a strategic and sustainable manner.
The first edition of ICE Africa will take place on the 24th and 25th of October at the Sandton Convention Centre in South Africa. The print and digital campaign, which will comprise extensive public relations (PR), advertising, sponsorship, experiential and direct marketing, as well as a dedicated social media offensive, will underline the importance of Africa as a strategic growth market and the vision of bringing ‘ICE into Africa’ – the first occasion the world’s leading gaming event brand has travelled outside its London, UK, home.
Its brands are delivered globally and attract more than 50,000 customers annually in locations spanning every continent, with flagship brand ICE London recognised as being the world’s largest gaming technology exhibition.
“ICE Africa has been created to meet the needs of the industry for an event which provides a sharp focus on the dynamics of the gaming sector here and the practicalities of doing business on the continent,” said Dan Stone, Senior Marketing Manager at ICE brand owners, Clarion Gaming.
“We are working closely with key industry figures to deliver a bespoke event and an opportunity for all sections of the industry, including regulators, to meet, network, share best practice and see the very latest gaming innovations at first hand. We are committed to the delivery of a professional, dynamic and progressive event and we are delighted at the level of interest shown by supporters, speakers, sponsors, media partners and government bodies who all agree that it’s time to create a business-to-business gaming event that the continent of Africa can be proud of,” he explained.
“Clarion Gaming’s pledge to the international industry is to organise and deliver a joined-up programme of high-quality business events based in strategically significant territories throughout the world and ICE Africa is an important piece in the Clarion Gaming jigsaw,” Stone continued.
ICE Africa will comprise an extensive learning agenda, world-class training and staff development modules, products and services from leading gaming brands and extensive networking opportunities. Supporting partners for ICE Africa include, the South African Bookmakers’ Association, the Western Cape Bookmakers Association, the Industry Group for Responsible Gambling and the European Casino Association.